SEO report of mscretail.com

MSC Retail

www.mscretail.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.mscretail.com/

Character length : 18

Title
MSC Retail
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: MSC Retail
description: We create unique real estate concepts, strategies, and solutions for the world’s leading brands, landlords, universities, cities, and developers.
url: http://www.mscretail.com/
site_name: MSC Retail

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://mscretail.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin1

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
MSC Retail

Character length : 10

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1126000
Heading structure in the source code
  • <H1> MSC Retail
  • <H2> We love this stuff.
  • <H2> MSC University
  • <H2> Featured ProjectPalmer Square
  • <H2> Crazy Important Blog Posts
  • <H3> Focus on Design, Part III: Is Your Brand #InstaWorthy?
  • <H3> Focus on Design, Part II: The Latest Branding Trends
  • <H3> Focus on Design, Part I: Crafting a Compelling Brand
  • <H3> The History & Revitalization of South Street Philadelphia
  • <H3> Retailers & Community: A Hand in Hand Partnership
  • <H3> Technology in Fast Casuals
  • <H2> LIKE WHAT YOU SEE?
  • <H2> Let's Stay Connected!
  • <H2> CONGRATULATIONS,
  • <H2> You Have Excellent Taste.
  • <H2> Success!
  • <H2> Get in touch. Stay in Touch.
  • <H2> Philly
  • <H2> NYC
Word cloud
  • msc18
  • facebook5
  • pinterest5
  • twitter5
  • youtube5
  • instagram5
  • university5
  • linkedin5
  • retail4
  • focus3
  • design3
  • brand3
  • street3
  • part3
  • get3
  • community3
  • blog3
  • menu3
  • family3
  • unique2
  • carly2
  • fitzpatrick2
  • hand2
  • msc_retail2
  • touch2
  • planning2
  • square2
  • retailers2
  • learn2
  • list2
  • tenants2
  • research2
  • new2
  • philadelphia2
  • lives2
  • fyi2
  • really2
  • work2
  • wanna2
  • entertainment2
  • development2
  • properties2
  • home2
  • stay2
  • content2
  • hospitality2
  • press2
Keyword matrix
wordtitledescriptionsheading
msc
facebook
pinterest
twitter
youtube
instagram
Two Word cloud
  • msc retail3
  • linkedin facebook3
  • instagram youtube3
  • facebook twitter2
  • msc entertainment2
  • fyi msc2
Three Word cloud
  • pinterest linkedin facebook2
  • home properties tenants2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 500px wide display!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>6
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>6
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
4,657 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
124
Number of source domains
21
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://use.typekit.net/zjr1goq.js
  • http://www.mscretail.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.mscretail.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.mscretail.com/.. /addtoany.min.js?ver=1.1
List of render blocking css files
  • http://www.mscretail.com/.. /jquery.fancybox-1.3.4.css
  • http://www.mscretail.com/.. /screen.css?ver=1538672670
  • http://www.mscretail.com/.. /addtoany.min.css?ver=1.15

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.mscretail.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.mscretail.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.mscretail.com/wp-content/plugins/add-to-any/addtoany.min.js?ver=1.0
  • http://www.mscretail.com/wp-content/themes/MSC/a/j/script.js
  • http://www.mscretail.com/wp-content/themes/MSC/a/j/parallax.js
  • http://www.mscretail.com/wp-content/themes/MSC/a/j/smooth-scroll.js
  • http://www.mscretail.com/wp-content/themes/MSC/a/j/jflow.js
  • http://www.mscretail.com/wp-content/themes/MSC/a/j/fancybox/jquery.fancybox-1.3.4.js
  • http://www.mscretail.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
0.98MB
Javascript minifying
You can save 2.8KB (27% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.mscretail.com/wp-content/themes/MSC/a/c/screen.css
  • http://www.mscretail.com/wp-content/themes/MSC/a/c/print.css
  • http://www.mscretail.com/wp-content/themes/MSC/style2015.css
  • http://www.mscretail.com/wp-content/themes/MSC/a/j/fancybox/jquery.fancybox-1.3.4.css
  • http://www.mscretail.com/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.14
File size of all css files combined
151.33KB
CSS minifying
You can save 425B (24% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
48.45KB
Gzip compression
Error! By using Gzip you can save 36.2KB (71% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
100
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://abs.twimg.com/emoji/v2/72x72/1f49e.png60 seconds
https://cdn.syndication.twimg.com/.. /profile?callback=__twttr.callbacks.tl_i0...5 minutes
http://use.typekit.net/zjr1goq.js10 minutes
https://syndication.twitter.com/settings10 minutes
http://www.googletagmanager.com/gtm.js?id=GTM-PL4MMW15 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /225577547976280?v=2.8.33&r=stable20 minutes
https://platform.twitter.com/widgets.js30 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
9.29MB
Image optimisation
You can save 5.8MB (81% compression) by optimising the images below:

 Traffic

Alexa
1916229

Main traffic sources

 Website security

IP
104.239.143.57
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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mscretail.com

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : MSC Retail, ( 0px from top )
  • H2 : CONGRATULATIONS,, ( 0px from top )
  • H2 : You Have Excellent Taste., ( 0px from top )
  • H2 : Success!, ( 0px from top )
  • H2 : We love this stuff., ( 65px from top )
  • H2 : MSC University, ( 733px from top )
  • H2 : LIKE WHAT YOU SEE?, ( 1334px from top )
  • H2 : Let's Stay Connected!, ( 1371px from top )

 Typos

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